Anthony "Sully" Sullivan is a veteran entrepreneur, executive producer, spokesperson, and published author of You Get What You Pitch For, with decades of experience in television, direct-response marketing, and advertising.

 

As an executive producer, he led Discovery Channel's PitchMen, working and starring alongside Billy Mays in the hit series.

 

He founded Sullivan Productions, now operating as sugar•AI, a digital marketing agency specializing in CPG product launches, branding, and direct-response campaigns.

 

Best known as the longtime spokesperson for OxiClean, he has helped launch and build major brands and As Seen On TV products, including Microsoft, Kia Motors, Nutrisystem, H2O Steam Cleaning, BulbHead, ARM & HAMMER, Nair, Vitafusion, MLB, QVC, and HSN.

 

He is also the founder of MONTKUSH, an organic wellness company and farm based in Vermont.